Designed product strategy for AI defensibility in SaaS, conducted competitive landscape research, proposed AI governance and AI agent-ready infrastructure roadmap to position the product line for scalable, compliant growth for an agentic economy era.
2025
CMA CGM
MIT Analytics Lab
Data Scientist
Information Technology and Data Science Group
Developed machine learning models for automated customer service email categorization, reducing the high cost of GenAI.
2017 – 2025
Telkomsel
Indonesia's largest telecom (160M+ subscribers)
Senior Product Manager
Loyalty Products and Platform · Business Solutions Management Group · 2023–2025
Owned end-to-end loyalty product and platform strategy serving 25M+ high-value customers, driving engagement, increasing benefit redemption to 10M annual transactions, and reducing churn through personalized retention programs.
Led cross-functional execution across 40+ engineers, data scientists, and business stakeholders, driving alignment, prioritization, and delivery of large-scale platform initiatives, improving user engagement and personalization relevance.
Directed migration of 9M+ users across systems, ensuring data integrity, platform scalability, and minimal service disruption.
Expanded partner ecosystem by onboarding strategic merchants via API integrations, increasing platform utility and diversifying loyalty benefits.
Technical (Data) Product Manager
Marketing Customer Analytics and Digital Channel · 2018–2023
Led 0→1 development of AI-powered Next Best Offer recommendation engine, enabling personalized targeting across 160M users and generating incremental annual revenue through improved conversion rates.
Led MyTelkomsel mobile app (iOS and Android) and web platform development, owning end-to-end features including telco loan products and Jaga Pulsa; grew MAU by 2 million in 6 months.
Built and scaled an in-house Customer Data Platform (CDP), enabling near real-time campaign triggers, self-service segmentation, and activation, improving marketing ROI and responsiveness of customer engagement systems.
Owned product strategy for petabyte-scale data platforms, integrating behavioral data, ML models, and marketing systems into 300+ multidimensional customer data dimensions, contributing to ~60% of core revenue.
Partnered with 25+ data science and analytics teams to productionize ML models and executive dashboards for pricing and portfolio performance, enabling comprehensive competitive and decision intelligence.
Reduced go-to-market cycle from 3 days to 1 day by standardizing product development and reporting workflows.
Associate Product Manager
Customer Products and Experience · 2017–2018
Conducted customer research and data analysis to identify product opportunities and improve user experience across telecom products and services.
Delivered insights and recommendations that improved customer journeys and increased Net Promoter Score (NPS).
2013 – 2017
Lapi Divusi ITB · Prelo
Data Management & IT Consultant · Software Engineer
Designed and implemented data warehouses, backend platforms, and digital transformation across healthcare and energy sectors.
Designed and developed an e-commerce database system and API backend service.
Academic Background
Education
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May 2026
MIT Sloan School of Management
Master of Business Administration (GPA 4.9 / 5.0) · Certificate in Product Management, Business Analytics and Sustainability
MIT Media Lab: Built an AI agent exploring MCP/A2A, RAG, agent orchestration, context sharing, and agentic reputation layer.
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University of Manchester, UK
Master of Science (Distinction)
Advanced Computer Science and IT Management (Information Management)
Best Master's Research Poster at BCSWomen Lovelace Colloquium UK · Thesis: Integrating Linked Open City Data
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Bandung Institute of Technology, Indonesia
Bachelor of Engineering
Informatics Engineering · Rank #1 institute in science, engineering, and technology in Indonesia
Thesis: Mobile Application Development for Cacao Pests and Diseases Diagnosis